I know, I know, you think he looks like this (or some variation of it).
My version is ridiculous you say? Take a quick look at some of Marvel's other "animal" characters that existed the 70's-- The Rhino, the Grizzly, the Gibbon, the Man-Ape. There are others too, and they all wear a costume.
Given their track record, Wolverine could have followed in the same footsteps (prints?). But instead, he looks cool. It no doubt made a difference in his popularity.
Why did I think of this? Because this week I saw a picture of the superhero Razorback. I grew up in Arkansas (which has a college football team named the Razorbacks). When Razorback first appeared in the 70's, I thought. "Yay! Arkansas is being represented! And Razorback is a great name for a superhero!" Then I immediately thought, "Egad! What a stupid costume!" He was never popular and I've been bitter all these years.
So, today, I take it out on Wolverine.



